TikTok Pixel in KLLIFY
The TikTok Pixel is a powerful measurement tool that tracks your TikTok ads' impact on your website. This clever bit of code enables you to monitor sales, user activity, and find the right audience for your ads. Measuring campaign performance: Measure your ad performance and conversions based on a series of events you define.
Optimizing ad delivery: Setting an event as your optimization goal allows the system to target users who are most likely to do that action on your site, like adding to cart, registering, completing payment, etc.
Building audiences based on behavior: Track users on your site and then create Custom Audiences or Lookalike Audiences based on how they engaged and where they dropped off in your funnel. These audiences can then be used for remarketing.
How to Set Up TikTok Pixel?
To set up the TikTok Pixel and get the most out of it, you will need to follow six main steps:
2. Install pixel: You can add the pixel code onto your website
manually